"(users on the internet, and on MySpace in particular) have a deep desire to express themselves creatively by blogging, sharing videos, photos and music."
"The younger generations want to personalise their experience on the net"
The personal content circle - People -> Culture -> Content -> (other) People
MySpace's upcoming innovation is to provide a personal music commerce experience by using preferences and analytics to deliver music payment possibilities. Universal, Sony and Warner are supporting the project so it is likely to be a successful venture.
"The Social Web" (which, in my opinion is just under Web 3.0) is made up of three aspects: portable, personal and collaborative. On MySpace, users create their own "personalised media experience".
MySpace have defined the term Viralocity. This is the speed of viewing, copying, sending and notifying the existence of content by and to other users.
Nowadays, we are seeing interactivity for traditionally non-interactive content. For example, television programmes such as X-Factor, whose recent contestants were required to have MySpace profiles to engage the online audience.
The key to social sites is to provide a developer platform/API so developer communities can create add-ons for your site.
Development using these APIs: Creation->Aggregation->Collaboration->Creation.
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